Barbara Jones is a 20-year veteran of the music business, building an extensive career in marketing, sales and distribution. Most recently, she was SVP and Head of Marketing for Columbia Records, where she oversaw a range of marketing campaigns for established artists such as Dixie Chicks, Bruce Springsteen and John Mayer to developing artists like Brandi Carlile, Teddy Geiger, and Boys Like Girls. She previously held SVP Marketing titles at Warner Bros. Records and Maverick Recording Company.
As a seasoned marketer in the entertainment industry, Barbara noticed there was lack of external resources when it came to marketing to the most influential consumer demographic: adult women. In June '07, at a turning point in her career and with her youngest child turning one year old, she decided to start her own company to not only help fill that marketing void but also to attain a more manageable work/life balance. In Fall of '07, she founded Intuition Marketing, a marketing and consulting company geared towards adult women. Besides consulting, Intuition Marketing has a new division called One2One Network.
Barbara used her vast marketing expertise to create and develop this viral marketing and promotion division, which consists of a network of women in the 25-54 age range who are selectively promoting brand products and services in the affluent suburban areas of the Top 40-50 Markets.
Her consulting work ranges from the re-launch of a children's music brand to site optimization and advertising for a prominent music lifestyle website.Barbara has a B.A. in Communications from Southern Methodist University and taught a Music Business class at UCLA's Extension Program. She also has experience doing speaking engagements focused on marketing partnerships merging music and sports.
To connect with Barbara, get linked in: http://www.linkedin.com/in/barbarajones